Healthy farm
- а test task. The project aims to create a comprehensive dashboard based on key metrics to ensure easy navigation and data accessibility
Design an interactive dashboard for cattle monitoring that serves as a central hub for essential metrics: Health status, Individual animal tracking, Feeding schedules, Breeding records.
The task
My process included planning, structuring, sketching, competitor analysis, UI components creation, and final design.
Problem statement
Farm data is often spread across different sections, making it hard to get a quick, clear picture. Instead of seeing all key metrics in one place, users have to switch between screens and piece everything together. This slows down decision-making and makes it harder to spot urgent issues. A well-structured dashboard should bring everything important into view at a glance.
User profile & Design decisions
Following the User-Centered Design principle, I focused on key questions:
Who is the primary user?
What device best fits their needs?
Where and how often will they use the dashboard?
The task required displaying 4 types of information, so I considered three potential user groups—farm managers, veterinarians, and field workers. However, farm managers would benefit the most, as they oversee all aspects of cattle management.
Given the amount of data and the need for clear visualization, a mobile phone wouldn’t be sufficient, making a tablet or computer the better choice. A tablet-first approach ensures portability for on-site use while keeping enough screen space for complex data.
Since managers also schedule meetings and handle administrative tasks, the dashboard should support both on-site and off-site decision-making, making it a tool for daily farm operations.
Sketching & Ideation
After defining the key user needs, I began to ideate, creating several rough sketches to explore possible layouts for the dashboard. I added raw notes on the side to capture my thought process, which included early considerations for AI implementation. The sketches are a bit messy and bilingual, reflecting my initial brainstorming process.
I focused on experimenting with different element placements to find the most intuitive and functional layout before moving on to wireframing.
Competitor analysis & References
Based on my ideas and the required metrics, I conducted a competitive analysis and gathered references. I explored farm management applications to understand how they present key data, as well as visually polished dashboards to see how complex information can be structured effectively.
To make the research actionable, I grouped references by screen purpose, aligning them with specific metrics in my project. This helped define the optimal dashboard structure:
KPI summary at the top for a quick performance overview;
A calendar section for meetings and scheduled tasks;
Charts and tables to highlight essential metrics, urgent notifications, and financial insights—ensuring a clear snapshot of the farm’s overall status at a glance.
Components
Layout
2 screen resolutions:
1440, 768.
I thought that some of the metrics doesn't have to be displayed on the main dashboard, and some should be partly displayed.
Typography
Inter
I decided to stick to a modern, highly legible sans-serif font, designed specifically for digital interfaces. Its clean and neutral appearance makes it ideal for presenting data-heavy content without overwhelming the user.
Colors
Neutral and functional color palette for readability and a professional look. Muted background tones keep the interface clean, while contrasting accent colors highlight key metrics, alerts, and interactive elements.